How Chick-fil-A Became an Iconic Brand (Interview w/ Steve Robinson, Chick-fil-A’s Chief Marketing Officer from 1981 – 2015)
In this episode, Steve Robinson shares his experience and lessons learned from launching Chick-fil-A’s marketing department and helping grow Chick-fil-A into one of the most successful restaurant chains in history.
Questions explored in this episode:
- What was it like starting the marketing department at Chick-fil-A?
- What are the biblical principles that make Chick-fil-A so different and special?
- Under what circumstances was the Chick-fil-A mission statement established?
- How have Chick-fil-A’s corporate values informed their response to recent public relations challenges?
About the guest…
Steve was the Chief Marketing Officer of Chick-fil-A from 1981 – 2015. Think about how Chickfila has grown during that time. Chickfila makes more money per restaurant than McDonald’s, Starbucks and Subway combined.
“Eat mor chikin”, cows, setting up free-standing stores outside of shopping malls, breakfast, fresh cut flowers on the tables, all the sauces, all the new menu items, Chickfila Peach Bowl, the fastest drive thrus on the planet…
In his book, Covert Cows: How Faith, Cows and Chicken Built an Iconic Brand, Steve details how he and the Chick-fil-A leadership team intentionally curated by Truett Cathy kept their Christian faith at the core of the business, staying true to Proverbs 22:1: “A good name is to be chosen rather than great riches; loving favor rather than silver and gold.”
